In the digital era like today, the presence of unique advertisements does not seem to be a rare phenomenon. Many online platforms are being used as digital advertising by many well-known companies to raise their names and brands to the public. According to an advertising expert, McStay said that in general digital advertising refers to advertisements involving internet networks, usually containers used through the web, mobile, social media and much more.
Usually, digital advertising is integrated with innovation, the amount of information and connectivity between individuals with a wide range. Innovations are usually found in advertisements presented in today’s digital era. Second, the amount of information shown is increasing and this information is usually used to present advertisements and even more advertisements, the more information that can be collected by the public. Third, the connection that is passed is getting bigger. Through devices connected via the internet network, more people are connected to the message conveyed by the ad.
To make an ad, what are the things that need to be considered?
However, the digital era and the era of information are unlimited, but that does not mean that advertising is not ethical. Precisely in making digital-based advertisements, ethics is highly upheld so that no party is harmed. We recommend that as an ad maker, it is recommended to be more thorough and selective in processing content. Even if necessary, there should be an embedded philosophy so that the message in the advertisement reaches consumers without insinuating anyone.
A good ad is an ad that keeps the privacy of the characters. All forms of personal data from advertisers must be strictly guarded, not to be misused. A good advertisement according to McStay is advertisements that do not interfere with consumers, digital advertising activists should pay attention to the number of messages sent to consumers so that the number of messages that consumers receive does not make consumers feel embarrassed and consumers are not lazy to see advertisements given by products and services desired by them.